Our Initiatives
Direct Marketing Linkages
The Rythu Rakshana Initiative aims to create direct marketing linkages for farmers, providing them with better opportunities to sell their produce and earn fair returns. By eliminating middlemen and establishing village-level retail networks, we empower farmers and protect their livelihoods.
Eliminating Middlemen & Direct Market Linkages
-Farmer-to-Consumer (F2C) markets, allowing farmers to sell directly to consumers via Aasara Stores and farmer markets.
-Farmer-to-Business (F2B) partnerships, where farmers supply directly to retail chains, food processors, and wholesalers, ensuring higher profits.
-Contract farming agreements, securing pre-agreed prices and guaranteed sales for farmers.
Financial Assistance & Crop Insurance – Securing Farmers’ Futures
-Zero-interest crop loans through cooperative banks and Self-Help Groups (SHGs).
-Comprehensive crop insurance, covering losses due to natural calamities and market crashes.
-Subsidy guidance, helping farmers access government financial aid and support schemes.
Agri-Tech & Digital Support – Revolutionizing Farming with Technology
Online Marketplace: Farmers can list and sell their produce directly to retailers, businesses, and consumers.
--Real-Time Price Monitoring: Digital tools provide instant access to market prices, enabling farmers to sell at the best rates.
--AI-Based Crop Advisory: Artificial Intelligence helps farmers decide what to plant, when to harvest, and how to manage pests.
--Weather & Demand Forecasting: Predictive analytics ensure farmers make informed decisions about production.
Sustainable Farming & Value Addition – Increasing Farmer Profits
Organic & Natural Farming: Farmers are trained in chemical-free, sustainable farming techniques that yield higher-quality produce.
--Food Processing & Packaging: We support farmers in setting up food processing units and packaging centers, enabling them to sell finished products instead of raw crops for higher profits.
--Export Opportunities: Rythu Rakshana helps farmers access international markets, where they can sell at premium prices.
