RYTHU RAKSHANA
The Rythu Rakshana Program is an initiative led by Baki Bairi Reddy, designed to protect and empower farmers. This program aims to address challenges by creating direct marketing linkages, eliminating middlemen, and establishing village-level retail networks to guarantee better earnings for farmers.
Who We Are
About Rythu Rakshana Program
Rythu Rakshana is more than just an initiative—it is a movement dedicated to transforming the lives of Indian farmers. Founded and led by Baki Bairi Reddy, a visionary committed to rural empowerment and economic stability, Rythu Rakshana is a comprehensive support system designed to ensure fair pricing, eliminate middlemen, and integrate financial and technological advancements into agriculture.
​How We Make a Difference
1
Minimum Guaranteed Price (MGP) Model
Our MGP model ensures that every farmer gets a pre-determined minimum price for their crops, protecting them from severe losses due to market fluctuations. This system is reinforced by government collaborations, cooperative societies, and FPOs, ensuring reliable procurement and timely payments.
2
Agri-Tech & Digital Support – Bridging Farmers with Technology
Rythu Rakshana empowers farmers through Agri-Tech and digital solutions, providing an online marketplace, and real-time price updates. By leveraging technology, farmers gain direct market access, better pricing, and ensuring higher profits, reduced risks, and a more sustainable agricultural ecosystem.
3
Eliminating Middlemen – Direct Market Linkages
Rythu Rakshana eliminates middlemen by establishing direct farmer-to-consumer (F2C) and farmer-to-business (F2B) market linkages, ensuring fair pricing, guaranteed sales, and increased profitability for farmers through contract farming, village-level stores, and retail partnerships